{"id":7598,"date":"2023-10-31T10:50:15","date_gmt":"2023-10-31T16:50:15","guid":{"rendered":"https:\/\/www.univa.mx\/zamora\/alumnos-realizan-un-estudio-en-la-empresa-liverpool\/"},"modified":"2023-10-31T11:04:57","modified_gmt":"2023-10-31T17:04:57","slug":"alumnos-realizan-un-estudio-en-la-empresa-liverpool","status":"publish","type":"post","link":"https:\/\/www.univa.mx\/zamora\/alumnos-realizan-un-estudio-en-la-empresa-liverpool\/","title":{"rendered":"Alumnos de UNIVA Zamora realizan un estudio en la empresa Liverpool"},"content":{"rendered":"<p>Alumnos de la Maestr\u00eda en Direcci\u00f3n de Mercadotecnia realizaron un estudio en la empresa Liverpool, Zamora, como parte de las actividades de la materia de Investigaci\u00f3n cualitativa para el an\u00e1lisis de mercado; cabe se\u00f1alar que en dicha actividad se utiliz\u00f3 el equipo de neuromarketing, el cual genera mayor precisi\u00f3n en la obtenci\u00f3n de datos y en la implementaci\u00f3n de los mismos.<\/p>\n<p>El neuromarketing es una tendencia que consiste en investigar el proceso neuronal y la mente para entender la toma de decisiones de los consumidores al comprar un producto, combinando la psicolog\u00eda, el avance tecnol\u00f3gico, transformaci\u00f3n digital y el marketing.<\/p>\n<p>La Mtra. Karina Hinojos Qui\u00f1ones fue quien lider\u00f3 a los alumnos para luego presentar resultados a la directora del plantel, Dra. Adriana Villica\u00f1a Mart\u00ednez, previo al reporte final a dicha empresa, la cual solicit\u00f3 tres \u00e1reas para su investigaci\u00f3n (vinos y licores; \u00e1rea deportiva y marcas de lujo para caballero).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alumnos de la Maestr\u00eda en Direcci\u00f3n de Mercadotecnia realizaron un estudio en la empresa Liverpool, Zamora, como parte de las actividades de la materia de Investigaci\u00f3n cualitativa para el an\u00e1lisis&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7599,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7598","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alumnos de UNIVA Zamora realizan un estudio en la empresa Liverpool - 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