{"id":3201,"date":"2021-08-31T11:04:59","date_gmt":"2021-08-31T16:04:59","guid":{"rendered":"https:\/\/www.univa.mx\/leon\/la-razon-de-ser\/"},"modified":"2021-08-31T11:05:28","modified_gmt":"2021-08-31T16:05:28","slug":"la-razon-de-ser","status":"publish","type":"post","link":"https:\/\/www.univa.mx\/leon\/la-razon-de-ser\/","title":{"rendered":"La raz\u00f3n de ser"},"content":{"rendered":"<p><em><strong>Mtra. Laura O. Robles Sahag\u00fan \u00b7 Coordinadora de Alumni y Bolsa de Trabajo UNIVA Guadalajara<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Hoy quiero abordar un tema que aplica tanto para las organizaciones como para los individuos y me refiero a la misi\u00f3n, porque en palabras simples y llanas, se refiere a la raz\u00f3n de ser de unos y de otros, lo que hacemos y que nos va a diferenciar de los dem\u00e1s.<\/p>\n<p>Sin embargo, en ocasiones, no sabemos qui\u00e9nes somos, qu\u00e9 hacemos, hacia donde vamos, no conocemos las caracter\u00edsticas de esa personalidad que nos permitir\u00e1 ser distinguidos de entre los dem\u00e1s. Por ello, se requiere de una introspecci\u00f3n real, sincera, consciente. En las empresas se recomienda que se elabore por los propietarios o los directivos de m\u00e1s alto rango pero que sea claramente identificable por todos los miembros de la organizaci\u00f3n.<\/p>\n<p>La misi\u00f3n ser\u00e1 la br\u00fajula que dirigir\u00e1 todas las acciones que se emprendan, para lograr el objetivo propuesto y llegar a ser como nos visualizamos, por ello, la estrategia empresarial est\u00e1 compuesta por misi\u00f3n, visi\u00f3n y objetivos, complementada con acciones concretas y por supuesto, con valores.<\/p>\n<p>No todas las empresas inician con el ABC, hay algunas que inician su camino y les va bien econ\u00f3micamente, pero no est\u00e1n fortalecidas con esa filosof\u00eda que, a la larga, les permite ser visualizados como una empresa seria y con planes a largo plazo. Yo en lo personal, estoy convencida de que una empresa debe iniciarse con un estudio de mercado y planificaci\u00f3n estrat\u00e9gica.<\/p>\n<p>El contar con una filosof\u00eda clara y precisa, permitir\u00e1 que los esfuerzos de todos los integrantes de la organizaci\u00f3n vayan hacia un mismo rumbo, lo cual lleva a tener mayores ganancias en menor tiempo y con el esfuerzo suficiente. Permitir\u00e1 adem\u00e1s contar con un ambiente laboral favorable porque todos estar\u00e1n dedicados al logro de sus objetivos y sabiendo que, si la empresa crece, ellos tambi\u00e9n crecen. La forma de transmitir la filosof\u00eda tambi\u00e9n es de suma importancia para lograr el sentido de pertenencia y el compromiso de todos.<\/p>\n<p>De igual manera, en el \u00e1mbito personal, cada uno de nosotros deber\u00edamos saber hacia d\u00f3nde queremos ir, qu\u00e9 pretendemos lograr y cu\u00e1les son las herramientas con las que contamos para obtener nuestros prop\u00f3sitos. Tener metas econ\u00f3micas, laborales, personales, nos lleva a ser personas aspiracionales y acercarnos a socios, a empresas o a otros individuos que, tengan una misi\u00f3n similar, lo cual permite la suma de esfuerzos y la uni\u00f3n de voluntades.<\/p>\n<p>La misi\u00f3n, no es una carta, la misi\u00f3n son frases concretas, motivadoras e inspiradoras.<\/p>\n<p>\u00bfT\u00fa ya tienes la tuya?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Publicado en <strong><em>La Cr\u00f3nica de Hoy Jalisco<\/em><\/strong> del viernes, 27 de agosto de 2021<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mtra. Laura O. Robles Sahag\u00fan \u00b7 Coordinadora de Alumni y Bolsa de Trabajo UNIVA Guadalajara &nbsp; Hoy quiero abordar un tema que aplica tanto para las organizaciones como para los&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,6],"tags":[],"class_list":["post-3201","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lideres-de-opinion","category-voces-univa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La raz\u00f3n de ser - Leon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.univa.mx\/leon\/la-razon-de-ser\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La raz\u00f3n de ser - Leon\" \/>\n<meta property=\"og:description\" content=\"Mtra. 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