{"id":346,"date":"2021-10-19T11:03:05","date_gmt":"2021-10-19T16:03:05","guid":{"rendered":"https:\/\/www.univa.mx\/agora\/2021\/10\/19\/si-tu-vocacion-es-emprender\/"},"modified":"2021-10-19T11:03:05","modified_gmt":"2021-10-19T16:03:05","slug":"si-tu-vocacion-es-emprender","status":"publish","type":"post","link":"https:\/\/www.univa.mx\/agora\/si-tu-vocacion-es-emprender\/","title":{"rendered":"Si tu vocaci\u00f3n es emprender"},"content":{"rendered":"<p><em><strong>Jos\u00e9 \u00c1ngel Rodr\u00edguez Romero \u2022 Alumni Ciencias y T\u00e9cnicas de la Comunicaci\u00f3n<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Antes de emprender y lanzarte a la aventura, enf\u00f3cate en desarrollar tu proyecto desde los cimientos, ya sea marca personal, producto o servicio. Es decir, ya tienes la idea, ahora fundam\u00e9ntala con lecturas, con estudios de mercado, con usabilidad y encuentra cu\u00e1l es la problem\u00e1tica que resuelve dentro de la sociedad. Define tu nicho, segmenta tu mercado, preg\u00fantate a qu\u00e9 personas va dirigido, edades, g\u00e9nero, hasta ubicaci\u00f3n geogr\u00e1fica. Estructura la cuesti\u00f3n administrativa y financiera, m\u00e9todos de pago, precio del producto, utilidad bruta, utilidad neta etc. Encuentra diversos y confiables proveedores.<\/p>\n<p>Algo no menos importante es plantearte \u00bfcu\u00e1l es la misi\u00f3n, visi\u00f3n y valores? Con base a realizar un an\u00e1lisis FODA (fortalezas, oportunidades, debilidades y amenazas), para posteriormente elegir el nombre de tu marca y c\u00f3mo te mostrar\u00e1s a tu mercado meta, es decir, si prefieres logotipo, isotipo, imagotipo o isologo.<\/p>\n<p>Inf\u00f3rmate sobre cuestiones legales como registros de marca, sobre qu\u00e9 r\u00e9gimen ante hacienda te convendr\u00eda trabajar, qu\u00e9 permisos necesitas para iniciar labores, lee respecto a la ley federal de trabajo y obligaciones fiscales. En la cuesti\u00f3n comercial, investiga a tus posibles competidores o a quienes tienen alg\u00fan producto o servicio que se asimile al tuyo, incluso, observa muy de cerca a quienes son tus competidores aparentemente indirectos, o sea, aquellos en los que tu p\u00fablico preferir\u00eda en determinado momento gastar su tiempo y dinero. Para ello, identifica en que industrias est\u00e1s, por ejemplo, si creas alg\u00fan producto automatizado para lavado de zapatos, tu industria es \u201climpieza de calzado\u201d es decir, productos que se usen para limpiar zapatos. Investiga tambi\u00e9n cual es la forma en que tus competidores promueven sus productos o servicios.<\/p>\n<p>Define cual ser\u00e1 tu rol dentro de tu propio emprendimiento, detecta cu\u00e1les son tus habilidades o cual es la tarea que te gustar\u00eda desempe\u00f1ar, direcci\u00f3n, administraci\u00f3n, contabilidad, marketing, \u00e1rea comercial, entre otras actividades, lo mejor ser\u00eda que tomes una decisi\u00f3n con base a tus habilidades y experiencias. Por supuesto es com\u00fan que al inicio de cualquier emprendimiento realices diversas actividades que por falta de presupuesto no podr\u00edas delegar.<\/p>\n<p>Ser\u00eda una excelente idea elaborar un manual de procedimientos desde el principio, esto para asegurar el funcionamiento correcto del negocio, mismo que te servir\u00e1 para medir y asegurar la calidad dentro de tus procesos internos, podr\u00e1s modificarlo conforme a la aparici\u00f3n de nuevas necesidades y demandas.<\/p>\n<p>Finalmente, si quieres lograr un crecimiento exponencial, en alg\u00fan punto de tu emprendimiento necesitar\u00e1s delegar responsabilidades y actividades. Centralizar el mando por miedo a que las cosas no se hagan como t\u00fa lo quieres es un grave error. Para que eso no pase, es preferible (lo vuelvo a reiterar) que desarrolles un plan de capacitaci\u00f3n en donde compartas los Valores, Misi\u00f3n, Visi\u00f3n, manual de procedimientos entre otras cuestiones que desees implementar o ya hayas implementado.<\/p>\n<p>Si somos observadores, podr\u00edamos darnos cuenta que el trabajo en equipo dentro de proyectos universitarios es la perfecta simulaci\u00f3n o micro entrenamiento de lo que requiere un emprendimiento.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jos\u00e9 \u00c1ngel Rodr\u00edguez Romero \u2022&#8230;<\/p>\n","protected":false},"author":23,"featured_media":347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-346","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tendencias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Si tu vocaci\u00f3n es emprender - 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