{"id":342,"date":"2021-10-19T11:03:03","date_gmt":"2021-10-19T16:03:03","guid":{"rendered":"https:\/\/www.univa.mx\/agora\/2021\/10\/19\/marketing-de-transformacion\/"},"modified":"2021-10-19T11:03:03","modified_gmt":"2021-10-19T16:03:03","slug":"marketing-de-transformacion","status":"publish","type":"post","link":"https:\/\/www.univa.mx\/agora\/marketing-de-transformacion\/","title":{"rendered":"Marketing de transformaci\u00f3n"},"content":{"rendered":"<p><em><strong>Jos\u00e9 \u00c1ngel Rodr\u00edguez Romero \u2022 Alumni Ciencias y T\u00e9cnicas de la Comunicaci\u00f3n<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Constantemente escuchamos por aqu\u00ed y por all\u00e1 que quien no est\u00e1 en internet no existe, que el marketing digital es importante dentro de una empresa que desea ser exitosa, sea cual sea el giro y el objetivo, internamente debe de implementar un departamento de marketing o contratar a profesionales que briden estos servicios.<\/p>\n<p>\u00bfPero que es el marketing digital?<\/p>\n<p>Seg\u00fan Wikipedia es la teor\u00eda y pr\u00e1ctica del uso de internet para promocionar venta de productos o servicios, que se plasman dentro de un plan de mercadotecnia en l\u00ednea y que incluyen diferentes t\u00e9cnicas como el email marketing, marketing de contenidos, marketing en redes sociales, SEO, SEM, marketing por medio de influencias entre otras.<\/p>\n<p>Dejemos de creer que solamente las redes sociales nos llevar\u00e1n al \u00e9xito y que es el \u00fanico medio que existe en la actualidad para lograrlo, antes de las redes, miles de empresas lograron sus objetivos y despu\u00e9s de las redes (que por supuesto no sabemos cu\u00e1ndo suceder\u00e1 eso), seguir\u00e1n siendo exitosas. Pero \u00bfa qu\u00e9 se debe esto?<\/p>\n<p>Primero que nada, veamos a las redes sociales como lo que son, una muy buena herramienta para posicionar tu marca, producto o servicio. Para darte a conocer o dar a conocer de forma acelerada cualquier cosa que quieras mostrar al mundo. Dejemos de ser dependientes y mejor, que ellas dependan de nosotros, dejemos de revisar cada 5 minutos si hemos recibido un nuevo <em>like<\/em>, una solicitud de amistad, este comportamiento o reacci\u00f3n le resta energ\u00eda a nuestra creatividad y productividad. Es necesario administrar nuestro tiempo dentro de la interacci\u00f3n en redes sociales. Calendarizar nuestra actividad y dar a conocer a nuestro p\u00fablico parte del calendario, es una excelente opci\u00f3n, podemos compartir cu\u00e1les ser\u00e1n las horas del d\u00eda en que vamos a interactuar con nuestros <em>followers<\/em>, ya sea para responder preguntas, postear algo o echar un vistazo a lo que est\u00e1 sucediendo en redes sociales y por supuesto, analizar la interacci\u00f3n dentro de nuestro sitio, para posteriormente tomar mejores decisiones en la inversi\u00f3n de nuestro esfuerzo.<\/p>\n<p>Si quieres progresar realmente, enf\u00f3cate en la planeaci\u00f3n, en generar contenido de valor y posteriormente, analiza el comportamiento de tu p\u00fablico; cada red social tiene su propia \u00e1rea de an\u00e1lisis en donde puedes consultar a que publico estas llegando, en qu\u00e9 horas del d\u00eda tienes m\u00e1s tr\u00e1fico, cu\u00e1nto tiempo invierten en tus publicaciones o cu\u00e1ntas veces las han visto, cuantas reacciones y comentarios, cuantas veces comparten tu contenido entre otras m\u00e9tricas que te ayudar\u00e1n a optimizar o replantear tu siguiente <em>post<\/em>, es decir, con base a mediciones tomar\u00e1s mejores decisiones que, sin duda, te llevar\u00e1n al alcance de tus objetivos.<\/p>\n<p>Pero \u00bfQu\u00e9 es \u201ccontenido de valor\u201d?, contenido de valor es todo aquello que aporte conocimiento o ayude a los dem\u00e1s a mantenerse informados u obtener herramientas para solucionar, gestionar o complementar X situaci\u00f3n. Hemos llegado a la era de la informaci\u00f3n masiva y de gran velocidad, en donde casi nadie puede ocultar su conocimiento. Si no eres t\u00fa quien comparte informaci\u00f3n y aporta valor, alguien m\u00e1s lo har\u00e1 por ti y dile adi\u00f3s a tus clientes o seguidores, dejemos el ego\u00edsmo de lado e iniciemos la era de la colaboraci\u00f3n, la verdadera transformaci\u00f3n est\u00e1 en el conocimiento, la responsabilidad de quien tiene la informaci\u00f3n es compartirla.<\/p>\n<p><em>El que no sabe es un imb\u00e9cil, el que sabe y calla es un criminal <\/em><\/p>\n<p>Bertolt Brecht<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jos\u00e9 \u00c1ngel Rodr\u00edguez Romero \u2022&#8230;<\/p>\n","protected":false},"author":23,"featured_media":343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-342","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tendencias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing de transformaci\u00f3n - 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